‘Every U does Good’

ROLE

CG Generalist

Client

Unilever

YEAR

2021

Made at:

THE LINE

I worked as a Previs and CG Artist on Unilever’s Every U Does Good campaign, helping transform the original 2D artwork into dynamic, dimensional sequences.

My role involved breaking down and rebuilding the supplied 2D artwork into layered 3D compositions, allowing me to develop camera moves that travelled through and around the illustrations while retaining the look and character of the original designs. I then brought the scenes to life in After Effects, animating the individual elements, transitions and camera movement to create a sense of depth, energy and movement from the static artwork.

The process combined 2D animation, 3D camera work and compositing, turning the original illustrations into fully animated sequences while preserving their distinctive graphic style.