‘Of the Ground’
ROLE
Previs Artist
Client
Starling Bank
YEAR
2020
Made at:
Blinkink
I worked as a Previs Artist on a TV commercial for Starling Bank, creating detailed 3D previs to help develop and plan the film ahead of production.
I worked through the camera movement, staging and timing in 3D, translating the creative concept into a clear visual sequence and allowing the team to explore how the shots would work before going into production. The previs provided a practical blueprint for the final film, helping establish the choreography, framing and overall flow of the commercial.